America retail giant Sears is known for being as American as apple pie and for selling tools and hardware as well as “the softer side” of things, such as clothing apparel, but many were shocked to find out from a Reuters report that Sears is now selling controversial, ‘Free Palestine, End Israel Occupation’ shirts showing all of Israel as ‘Palestine’ on their website.
Shirts marketed by two separate clothing lables— Spreadshirt Collection and City Shirts — are now being being sold on Sears.com.
Both labels sell the shirts in various sizes and styles with pictures of a fist featuring messages like “Free Palestine, End Israel Occupation” clothing apparel up for sale on its website. The apparel includes hoodies, T-shirts and tank tops. The apparel has slogans which include slogans like “Free Palestine”, “End Israel Occupation” & “Free Gaza”. Some of the shirts even feature the Palestine Liberation Organization flag
Some shirts have a map in the shape of Israel, but the the entire country of “Palestine” is named on it.
In a statement on its website, the German based clothing manufacturer, Spreadshirt Collection, calls themselves a “global platform for personalized clothing and accessories, we are the go-to-place for anyone looking to realize their creative ideas on quality fabrics. We value freedom of expression, whether it’s with your own designs or those made available by our community.”
The company’s code of responsibility says that they do not produce apparel that is “bound to offend people.” Although apparently they seem to have offended many.
“Just like with other things in democracy, there are natural limits to our freedom of expression. We do not print things that are bound to offend people, e.g. pornographic material and content designed to insult and discriminate against genders or religious and ethnic groups. We won’t print anything that’s not right and fair. Above all, a code of ethics applies. This implies that we do not condone any designs displaying hate and contempt for others,” Spreadshirt Collection’s statement said.