The shirts are designed by KA Design, whose motto is “Questioning Boundries”. KA Designs claims their goal is to bring back the the symbol’s Indian roots, from thousands of years ago. They no longer want the swastika symbol to be associated with Nazi Germany.
They claim that the Nazis turned the swastika to a 45 degree angle yet on many of the shirts, the swastika still remains turned by 45 degrees, in the Nazi style.
Many online have not taken well to this re-branding and have wondered if the shirt company is trolling everyone or of they are really serious about this.
Arsen Ostrovsky, the executive director of the Israeli-Jewish Congress said: “‘Peace with Swastika’! Obscene & disgusting!”
— Arsen Ostrovsky (@Ostrov_A) August 5, 2017
Retired spokesman & head of social Media for the IDF, Lt. Peter Lerner said: “Hey @teespring, I have loads of tee shirts from you. You MUST stop selling this hurtful and disrespectful piece of merchandise.”
— Peter Lerner (@LTCPeterLerner) August 6, 2017
KA Designs told Dazed,“We really like the symbol in its shape and aesthetics, and we would love to share the beauty of this symbol detached from the Hatred associated with it. This project only represents the first step of our “master plan”, and we are excited about what the future will give us,”
“We want to promote love and peace to remind everyone that mankind can be better that what it currently is and was in the past. It’s not in our interest making everyone forget about this past,’ KA claims.
“We are free to reclaim whatever we want. However, it is very important to find the right way to do it without forgetting why this something is being reclaimed [as the] new swastika”.