German sportswear giant Adidas has unveiled a remake of shoes worn during the 1972 Munich Olympics, an event forever stained by the brutal murder of Israeli athletes.

As dawn broke on September 5, 1972, eight members of the notorious Black September terrorist organization stormed an Olympic Village housing the Israeli team. They immediately killed wrestling coach Moshe Weinberg and weightlifter Yossef Romano. The remaining nine Israeli team members were taken hostage.

Seeking leverage, the terrorists demanded Israel to release 234 dangerous Arabs from prison, as well as two German terrorists. Negotiations continued throughout the day, with the hostage crisis playing out on live television worldwide. A poorly executed rescue attempt by German law enforcement prompted the terrorists to murder their remaining nine captives.

Adidas, whose founders Adolf and Rudolf Dassler were Nazi party affiliates, has also made a contentious decision by selecting antisemitic supermodel Bella Hadid as its representative for this year’s Olympic Games in France.

Jordanian-native Hadid has become notorious for using her substantial social media presence to promote anti-Israel sentiment. She’s on record for branding Israel as an “apartheid Jewish supremacist regime” and pushed the historically dubious claim that Jesus was Palestinian.

Watchdog group Stop Antisemitism quickly took to X on Wednesday to condemn Adidas’ insensitivity.

“Antisemite Bella Hadid was chosen by Adidas as the face for the 1972 Olympic shoe relaunch. The same Olympics in which Jews were butchered by Palestinian terrorists. If the shoe fits Adidas – how on par.”