A boycott sparked by the Boycott, Divestment, and Sanctions (BDS) movement has contributed to McDonald’s first quarterly decline since the early days of the COVID-19 pandemic.

On Monday, the fast-food giant reported a 1% drop in revenue across all its businesses. CEO Chris Kempczinski addressed concerns during an investor call, noting that while China suffered from overall weak consumer sentiment, the situation in France was more complex because it has a very large Arab population.

“France is one of the markets that has a higher Muslim population,” Kempczinski said. “So when you think about the Middle East, the impact that we’re seeing in France has been more than maybe in other markets because of that population.”

“So there’s a lot that the team is looking at doing on, ‘How do we make sure we’re telling our story from a marketing standpoint at the local level?'”

BDS co-founder Omar Barghouti was ecstatic after hearing the news.

“McDonald’s is now really feeling the BDS heat,” Barghouti told Fortune Magazine. “Its share price is rapidly declining, and its sales are falling globally, mainly due to the worldwide boycott campaign that we launched late last year.”

The antisemitic BDS movement called for a worldwide boycott of McDonald’s after the chain’s Israeli franchises offered thousands of free meals to Israeli soldiers following Hamas’ massacre on October 7.

As a result, McDonald’s reported that since Oct. 7, international sales in emerging markets saw the largest percentage decline at 1.3%. In comparison, the U.S. market experienced only a 0.7% decrease in revenue. Overall, McDonald’s stock has fallen nearly 11% compared to the S&P 500 index’s 15% gain.