MrBeast is perhaps one of the biggest YouTube stars in the world.

At just 26 years old, Jimmy Donaldson (known to millions as MrBeast) boasts a staggering 375 million followers on YouTube. His empire was built on viral videos featuring elaborate stunts, massive giveaways, and high-budget productions with self-explanatory titles like “Ages 1-100 Fight for $500,000” and “I Spent 50 Hours Buried Alive.”

Today, his videos generate billions of views annually across multiple channels, with production costs for a single video on his main channel reportedly reaching between $3-4 million.

But his real moneymaker isn’t creating viral videos anymore. It’s selling kosher chocolate.

While MrBeast’s media operations lost $80 million in 2024, his chocolate brand Feastables has emerged as a surprising cash cow. Founded in 2021 with help from Jim Murray, former president of protein bar company RXbar, Feastables generated approximately $250 million in sales last year with about $20 million in profit, according to Forbes.

Now, Feastables has achieved another milestone by receiving official kosher certification from the Orthodox Union (OU), the most recognized kosher certification agency in the world. Certification designating the chocolate bars as kosher and dairy began in February for U.S. products. Plans are underway to roll out kosher-certified bars in Canada and Mexico this spring, followed by Europe and Australia in the fall.

According to the OU website, its kosher certification has, at times, been a fixture on some 70% of kosher food products globally.

“Parents and kids alike are thrilled that they can now enjoy Feastables. Our communities are thrilled that they can now be part of this cultural phenomenon,” says OU Chief Operating Officer Rabbi Moshe Elefant.

For Feastables, it was a natural progression of its growth and widespread appeal. Initially only available at Walmart three years ago, Feastables chocolate bars have since expanded their reach globally. More than 100 people now work for the brand, and Beast Industries forecasts the chocolate company will triple in size over the next couple of years. By 2026, projections show that media revenue will account for just one-fifth of total sales.

“As the fastest-growing global chocolate brand, we want to ensure our products are enjoyed by as many people as possible around the world,” stated Alexandre Zigliara, CEO of Feastables. “That’s why we’re working hard to make sure our chocolate products meet a wide variety of religious, cultural and dietary standards.”